Efe matrix of apple

They will also paint models to order so that Bristol owners can have the same colour as their own car. In addition to the there is a and at the time of writing both a and are on the drawing board. Bristols may not be shown on the website but they do have stock, so email for details. Their website is currently being upgraded but owner John Halcrow can be emailed direct.

Efe matrix of apple

Parent company support Weight Each critical success factor should be assigned a weight ranging from 0. The number indicates how important the factor is in succeeding in the industry. If there were no weights assigned, all factors would be equally important, which is an impossible scenario in the real world.

The sum of all the weights must equal 1. Separate factors should not be given too much emphasis assigning a weight of 0. Rating The ratings in CPM refer to how well companies are doing in each area. They range from 4 to 1, where 4 means a major strength, 3 — minor strength, 2 — minor weakness and 1 — major weakness.

Ratings, as well as weights, are assigned subjectively to each company, but the process can be done easier through benchmarking. Just remember that firms can be assigned equal ratings for the same factor. Each company receives a score on each factor. Total score is simply the sum of all individual score for the company.

Apple External Factor Evaluation (EFE) Matrix

The firm that receives the highest total score is relatively stronger than its competitors. In our example, the strongest performer in the market should be Company B 2. Benefits of the CPM: The same factors are used to compare the firms. This makes the comparison more accurate.


The analysis displays the information on a matrix, which makes it easy to compare the companies visually. The results of the matrix facilitate decision-making. Companies can easily decide which areas they should strengthen, protect or what strategies they should pursue. Using the tool Step 1.

Identify the critical success factors To make it easier, use our list of CSF and include as many factors as possible. Why consumers prefer Company A over Company B or vice versa?The s was a decade of the Gregorian calendar that began on January 1, , and ended on December 31, The growth of the Internet contributed to globalization during the decade, which allowed faster communication among people around the world..


The economic growth of the s had considerable social, environmental, and mass extinction consequences. Running head: Apple Case Study Apple Strategic Plan Insert Name Here Insert Affiliation Here.

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Apple Inc. is also spearing the digital media revolution with its IPod portable music video players and ITunes online store and has entered the mobile phone market with its revolutionary I phone.

4. Vision Statement (Actual) + = .

Efe matrix of apple
IFE & EFE Matrix explained | SMI