Download the exact files I use. Available in 4 formats: What is a Logo Design Brief?
Freelancing How do you get the design you want?
The perfect design you envision in your head? Whether you are a designer or a client, an effective design brief is the single most critical factor in ensuring that a project is successful.
This article will tell you how to write an effective design brief that will be both beneficial to the client and the designer. What Is A Design Brief? First off, you may want to know what a design brief is. A design brief is something that is vital to any design project as it will provide the designer s with all the information needed to exceed your expectations.
A design brief should primarily focus on the results and outcomes of the design and the business objectives of the design project. It should not attempt to deal with the aesthetics of design… That is the responsibility of the designer. The design brief also allows you the client to focus on exactly what you want to achieve before any work starts on the project.
Have fun answering the questions and remember, provide as much detail as possible! This does not mean one line answers.
What does your business do? Never assume that the designer will know anything about your company. What are the goals? What is the overall goal of the new design project? What are you trying to communicate and why? How do you differ from your competitors?
Do you want to completely reinvent yourself or are you simply updating your promotional material? You should also provide old promotional material to assist the designer.
Who is the target market? If you have multiple audiences, rank them in terms of importance. What copy text and pictures are needed? The copy and pictures used in a design are as crucial as the design itself and you should clearly state who is going to be providing the copy and pictures if needed.
What copy needs to be included in the design? Who is providing the copy? Who is providing these? What are the specifications? What size is the design going to be? The web, business cards, stationery, on your car? What other information should the designer know in regards to specifications?Jacob case’s article on writing a design brief is really a list of questions that should serve as a jumping off point for writing a brief.
For class assignments you might try to roll play and come up with a realistic design brief based on what you already to know about the brand. An example logo design project brief Below is an example project brief created for Minternet, a web design development service from freelance web designer Mike Munro.
You will notice that this list details specific information about the business, its target audience as well as personal preferences.
Many design contest sites feature a logo design brief sample or a readymade logo design brief template to ease the difficult task of writing a creative brief. Generally, these templates contain a lot of logo design brief questions, that aid any first time user in understanding the design contest requirements better.
The Logo Design Brief in 10 Steps. The outline below is very useful in writing a comprehensive Logo Design Brief. This defines everything the designer needs . I get a lot of people filling in my logo design brief with junk copy just so they can get a sense of what questions are spread out over the five pages.
Remember that you don’t need to have a perfect brief in order to end up with a strong logo design, but the higher quality your brief the fewer revisions you will need .